Much of the necessary information about the property – including the type of games and promotions – was not available.
Koch Comm’s challenge was to launch a website and digital media efforts while the property was in the midst of construction.
Koch Comm was tasked with developing a digital-first marketing approach for the property and utilizing available data and channels to engage audiences digitally, rather than focusing on traditional marketing efforts. The Riverstar offers more than 600 electronic games, a selection of table games, a restaurant, a bar and a small boutique. It is located south of Terral, Oklahoma and just north of the Red River at the Oklahoma-Texas border.
The Riverstar Casino is an entity of the Chickasaw Nation that opened in March 2018.
